Our Story

Our Story

Trick-R-Tee was established in 2015 under the BYOU brand with one mission: to flip Halloween

culture into everyday streetwear. What started as a side idea soon became a movement—a

mashup of retro horror, 90s nostalgia, and street-style energy.

We grew up on VHS slashers, cult classics, and old-school hip-hop aesthetics. But we noticed

the tees out there were either too generic or too played out. We wanted something bolder—

something that felt like rocking your favorite horror movie poster and your favorite mixtape at

the same time.

From the beginning, Trick-R-Tee fused exclusive designs, bold prints, and premium comfort.

We printed our first runs for friends, local events, and haunted house nights, and the response

was instant. People loved the idea of wearing something that looked like it could be a lost VHS

cover, a mixtape drop, or a streetwear collab—limited pieces that stood out far beyond

October.

By the time 2021 hit, Trick-R-Tee was no longer just a seasonal drop—it had become a lifestyle

brand for people who live spooky, think bold, and want their fits to match their vibe year-round.

In 2023, we leveled up again, focusing on limited-edition, retro-horror mashups inspired by

iconic slashers, cult films, and hip-hop culture.

Every piece we make is printed to order. That means when you rock Trick-R-Tee, you’re

wearing something truly unique—crafted with the same care and edge that inspired us from

day one.